In a modern twist to traditional politics, Indonesian political figure Muhaimin Iskandar, widely known as Cak Imin, has taken a bold digital step. On a day typically reserved for face-to-face greetings, he hosted a virtual open house on TikTok—and the internet wasted no time in responding.
The event didn’t just break convention; it broke the algorithm, drawing tens of thousands of viewers and sparking non-stop conversation online.
TikTok Meets Tradition: A New Kind of Open House
In Indonesia, open houses during Eid are a beloved tradition where families welcome guests to share food and togetherness. However, Cak Imin decided to blend culture with tech by turning to TikTok Live for his version of the celebration.
Going live in a casual setting, he greeted netizens warmly, answered comments, and even participated in viral dances. He wore a batik shirt, smiled at the camera, and said, “Selamat Idul Fitri! This is our open house—TikTok style!”
Naturally, this unusual move caught massive attention.
Netizens React: From Surprise to Satire
Almost instantly, TikTok users flooded the livestream. Viewers dropped greetings, jokes, and political questions in the comments. Some were amused by his attempt to connect with young voters, while others took the opportunity to troll, meme, or critique.
Comments like “Is this real?” and “Cak Imin, do the Lathi challenge!” flooded the chat. Memes from the event quickly spread to Twitter and Instagram, with many praising his bravery while others poked fun at the unexpected format.
Why It Went Viral: Strategy or Spontaneity?
The success of Cak Imin’s TikTok open house was no accident. It reflects a growing trend where public figures adapt to digital platforms to remain relevant—especially with Indonesia’s massive Gen Z and millennial population.
By choosing TikTok, he tapped into a space where young users feel at home, showing that politicians, too, can speak their language—literally and visually.
In fact, digital analysts suggest this strategy could boost his relatability and improve online engagement ahead of future elections.
The Bigger Picture: Politics in the Age of Social Media
Cak Imin’s digital open house may seem lighthearted, but it signals a deeper shift in political communication. As traditional campaign methods lose traction, leaders must turn to platforms where real conversations happen.
This approach not only builds visibility but also breaks down barriers between politicians and the public. It’s fast, informal, and direct—exactly what modern audiences expect.
✅ Conclusion: From Politician to TikTok Star?
Cak Imin’s Eid celebration on TikTok wasn’t just a livestream—it was a moment of viral genius. By blending tradition with technology, he opened not just his “house,” but also a new chapter in how leaders connect with citizens.