In recent weeks, the “Caveman Skincare” method has taken TikTok by storm. This viral trend encourages people to ditch all skincare products—including cleansers, moisturizers, and sunscreen—and let the skin “heal itself naturally.” Advocates claim that avoiding modern products reduces irritation and restores the skin’s natural balance.
However, while the minimalist approach may sound appealing to some, skincare professionals are warning users not to fall for the hype. The trend may appear harmless, but experts say it could lead to serious skin issues in the long term.
What Is the Caveman Skincare Method?
The Caveman Skincare Method is based on the idea that ancient humans had better skin because they didn’t use chemical-based products. Followers of this routine often avoid washing their face with anything but water—or sometimes, not at all. The goal is to let the skin’s natural oils regulate themselves without interference.
Proponents on TikTok share glowing before-and-after photos, claiming reduced acne and smoother skin. However, these anecdotal stories often lack scientific backing and ignore important factors such as genetics, diet, and environment.
⚠️ Dermatologists Speak Out
As the trend gains momentum, dermatologists around the world are raising red flags. According to Dr. Intan Kusuma, a certified dermatologist in Jakarta, the method is not only unscientific but potentially harmful.
“Skin is exposed to dirt, pollution, and UV rays daily. Simply ignoring basic hygiene and protection can lead to clogged pores, infections, and even skin cancer,” she said. Dr. Intan emphasizes that while overusing products can cause irritation, abandoning all skincare steps is not the answer.
Other specialists echo her concern, noting that sunscreen remains essential, especially in tropical regions. The complete avoidance of SPF can lead to premature aging, hyperpigmentation, and serious sun damage.
TikTok’s Role in Misinformation
The power of social media, especially TikTok, has transformed how beauty trends spread. However, the platform often lacks regulation, allowing unverified information to circulate widely. Influencers with little to no dermatological background may unintentionally mislead millions.
Some dermatologists are now taking to TikTok themselves, trying to combat misinformation by offering expert advice in short, accessible videos. Despite their efforts, trends like Caveman Skincare often spread faster than the corrections.
Conclusion: Listen to Your Skin—And the Experts
While the idea of simplifying your skincare routine is understandable, completely abandoning basic skin care can do more harm than good. The Caveman Skincare trend may work for a handful of individuals, but it’s far from a universal solution.
Dermatologists urge people to be critical of beauty advice they find online. Instead of following extreme trends, it’s better to build a balanced, personalized skincare routine that respects your skin’s needs—and science.