The world of social media influencers is no stranger to controversy, but this time, it’s Indonesian celebrity and entrepreneur Rachel Vennya who has taken center stage. The popular content creator expressed outrage after Indonesia’s Customs Office (Bea Cukai) allegedly held back 60 Korean cushion compacts she had imported for personal and business use.
Her frustration quickly went viral and sparked conversations about transparency, bureaucracy, and the import process in Indonesia’s beauty industry.
The Incident: Seized in Transit
According to Rachel Vennya’s official Instagram statement, she had imported a shipment of 60 Korean beauty cushions, which are a popular cosmetic product widely used in Asian skincare routines. She stated that the items were held by Bea Cukai without clear explanation, despite her having completed all necessary documentation and duties.
“This isn’t the first time something like this has happened.”
Customs’ Side of the Story
In response to the viral post, representatives from the Directorate General of Customs and Excise claimed they were still verifying the shipment and its declared value. They stated that imported goods must meet certain criteria, including appropriate taxes and labeling—especially for items that could fall under the category of cosmetics and pharmaceuticals.
Rachel’s high-profile complaint has reignited public scrutiny and calls for reform.
Public Reactions: Support and Frustration
Rachel’s followers were quick to back her, with many netizens sharing similar experiences. Others called on authorities to streamline the import process, especially for non-commercial shipments and personal goods.
Moreover, several small business owners—particularly in the beauty and skincare sectors—echoed Rachel’s concerns, citing how import restrictions hinder local entrepreneurs from sourcing quality global products.
Hashtags like #BeaCukai and #FreeTheCushions trended briefly, showcasing how one influencer’s experience can spotlight broader systemic issues.
What This Means for Online Entrepreneurs
The incident highlights an ongoing issue many Indonesian entrepreneurs face: navigating inconsistent customs policies. As international e-commerce and influencer marketing continue to grow, the need for transparent and efficient customs processes becomes more urgent.
Final Thoughts: More Than Just Makeup
Rachel Vennya’s viral frustration is more than a beauty story. It’s a wake-up call for regulators to improve transparency, communication, and efficiency in handling imported goods.