Stephanie Matto first gained public attention as a contestant on TLC’s 90 Day Fiancé. With her outspoken personality and unconventional lifestyle, she quickly became a fan favorite. However, her rise to mainstream fame didn’t come from reality TV alone. Instead, it was her unexpected business venture that truly made headlines — selling her farts in jars.
Yes, you read that right.
Turning Flatulence into Fortune
In late 2021, Stephanie Matto shocked the internet when she announced she was making thousands of dollars by selling her farts in sealed glass jars. What began as a joke turned into a viral phenomenon, with some jars selling for up to $1,000 each.
Using her massive social media following and OnlyFans subscriber base, Stephanie marketed the product as a quirky, one-of-a-kind gift. Her transparency about the business model — including what she ate to increase “production” — intrigued both fans and critics.
The Internet’s Explosive Reaction
As expected, the media couldn’t look away. News outlets around the world picked up the bizarre story. Some called it ingenious marketing, others deemed it ridiculous and absurd. Nevertheless, the publicity only fueled demand.
Meanwhile, social media users reacted with a mix of curiosity, amusement, and disbelief. Memes flooded Twitter. TikTok creators spoofed the idea. Even late-night talk shows couldn’t resist the punchline potential.
But while the trend seemed humorous on the surface, Stephanie faced unexpected consequences.
Health Scare and Business Pivot
After weeks of high-fiber diets and bloating, Stephanie was hospitalized for what doctors initially feared was a heart attack. Fortunately, it was just intense gas pain. However, the incident forced her to reconsider the sustainability of her business model.
Shortly after, she pivoted. Stephanie launched an NFT line — yes, digital fart jars — merging bodily humor with the crypto craze. Her new approach allowed fans to buy “virtual gas” experiences, all without endangering her health.
The Bigger Picture: Fame, Branding, and Internet Culture
Stephanie’s unusual business venture is more than just a viral headline. It raises questions about modern fame, personal branding, and how far influencers will go to monetize attention. In an age where outrage equals engagement, she leveraged shock value into a legitimate income stream.
Furthermore, she sparked conversations around what counts as entrepreneurship in the digital era. Love it or hate it, Stephanie Matto tapped into a niche and made it profitable — on her own terms.
Final Thoughts: From Gimmick to Global Trend
Stephanie Matto may have started with reality TV, but her fart jar business catapulted her into internet legend status. Her story is equal parts bizarre and brilliant — a reminder that in today’s media landscape, even the strangest ideas can blow up (pun intended).